I walked in a little late to Mick Ebeling’s talk, but still came away inspired and uplifted.<\/p>\n
Here are my notes. The end of the talk came from audience questions and comments:<\/p>\n
Mick Ebeling<\/p>\n
Making things to change people’s lives.
\nThey changed one guy’s life.
\nThen it was listed as one of the greatest inventions of all time.
\nThey just sought to help one guy.
\nThey got an email from him. It was the first time he’d drawn in 7 years — they decided they had to do it again.<\/p>\n
Started Not Impossible Labs
\nBased on the concept of Technology — making Technology for the sake of humanity.<\/p>\n
The concept of Impossible — Nothing was *always* possible<\/p>\n
Everything that is possible today was once impossible.<\/p>\n
Impossible is hinged to the concept of permission. Roger Bannister breaking the 4-minute mile is an example of that.<\/p>\n
Dr. Tom Katana – The only doctor within a 50-mile radius in a wartime situation.<\/p>\n
Mick’s method: Commit. Then figure it out.<\/p>\n
Surround yourself with people who make you feel stupid.<\/p>\n
Made prosthetics for a kid who lost his arms.<\/p>\n
Their plan was to teach *them* to be makers as well.<\/p>\n
If it could go wrong, it did.
\nThey made a prosthetics lab the locals could run themselves.<\/p>\n
Lens they look through: Help One. Help Many.<\/p>\n
He learned: You can get carpal tunnel shaking a tin cup.
\n“You never change things by fighting the existing reality.
\nTo change something, build a new model that makes the existing model obsolete.”
\n–Buckminster Fuller
\nChanged the model to for-profit.
\nYou can do good and make money!<\/p>\n
In 14 weeks, they had 420 Million Earned Media Impressions
\nWon at Cannes<\/p>\n
Want to show that Doing Good is Good Business.
\nAlso: Doing Good is Good Branding<\/p>\n
The 3 Rules of How:
\n1. Singularity of Focus (Help One.) Doable and attainable.
\n2. Give it Away. (Open source)
\nYou can’t argue with free. You can’t hate on free.
\nRelease early and release often and with open source, you’ll get help.
\n3. Beautiful, Limitless Naivete
\n“I know just enough to know I don’t know what I’m talking about.”
\nWhat can be done without our preconceived notions.<\/p>\n