The Sirens’ Call
How Attention Became the World’s Most Endangered Resource
by Chris Hayes
read by the author
Books on Tape, 2025. 8 hours, 55 minutes.
Review written January 15, 2026, from a library eaudiobook.
Starred Review
This is a book about attention and the Attention Economy. Sirens were developed to seize our attention. And Odysseus resisted the sirens of mythology only by being tied to a mast. Today the world has found ways to produce sirens that seize our attention – and we carry them around in our pockets.
At first, I expected a version of “Our attention spans are much shorter because we use our phones so much.” But I got a much more thoughtful, much more nuanced work. Chris Hayes kept talking about himself as being “in the attention business” as a host for MSNBC. And he explores far more aspects of attention than I had even realized existed – and how things have changed over time.
Did you know that when cars were first built, people thought having a radio would be too distracting? Or that spam (with different names) has been a problem for centuries – including too many posters on the streets of Paris? Or that google started as a way to save people time by getting pertinent search results – which gave them people’s time and attention – which they sold to advertisers = which makes their search results less pertinent?
I did think it was funny that while he talked about people commonly watching more than one thing at a time (picture in picture or simply looking at one’s phone while watching TV), he never mentioned listening to audiobooks while doing other things. So it was amusing that I listened to this entire book while doing other things that didn’t require much brain power – driving, cleaning, and other mechanical tasks. Attention is a limited resource, and there are more things clamoring for it than ever.
And yes, he did discuss Donald Trump’s particular skill at gaining attention. Most politicians want attention, but also want to be liked. Donald Trump seems to only care about the attention part of that. And he’s very good at getting it.
It was also interesting to hear from a newscaster’s perspective that they feel like they are chasing attention rather than controlling it. It’s common to blame the media for what people have heard about, but to a large extent they are chasing attention themselves. If they talk about boring things, no one will listen to them, after all.
He also contrasted today’s sound bite world with the Lincoln-Douglass debates, where the candidates each talked for 90 minutes on substantive issues. Audiences wouldn’t stand for that today even if a person existed who could talk about issues that long.
I never feel like I do a good job summarizing nonfiction audiobooks, because I can’t refer back to the points made. However, this one explored all kinds of aspects of attention, put everything into historical context, and helped me notice when people are trying to manipulate my attention. All done in an interesting way. I didn’t regret giving the book, if not my full attention, at least a large portion of my attention while I was doing other boring things.
Find this review on Sonderbooks at: www.sonderbooks.com/Nonfiction/sirens_call.html
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Disclaimer: I am a professional librarian, but the views expressed are solely my own, and in no way represent the official views of my employer or of any committee or group of which I am part.
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